Euphoria S3
EMEA Campaign
When HBO Max asked us to come up with easy-to-localise ideas for the Euphoria season 3 launch campaign we’d never ever been happier.
We got to it, producing a steady drumbeat of content from tease to post-launch, including a weekly 'Euphoria Mondays' format. It’d been 5 years since season 2 wrapped, and so our job was to get people across Europe back up to speed with their favourite messy ex-teens.
The assets were shared across TikTok and Instagram and localised across 14 EMEA regions: UK + Ireland, Italy, Nordic, Portugal, Hungary, Spain, Sweden, Turkey, Poland, Germany, France, Norway, the Nordics, and Czechoslovakia.
Recapping S1 + S2 and building hype for S3
Our team watch parties became a recurring format
Mid & post-season content
What we did:
Consumer Insights (Fan Files®) ✅ Creative ✅ Production ✅ Copywriting ✅ Localisation ✅