The HBO Max logo in black and white.

House of

the Dragon

Season 3 Campaign

House of the Dragon is one of the most narratively-complex shows out there, and so when Season 3 was close to launching, HBO Max asked us to ideate and produce a punchy and accessible suite of assets that recapped Seasons 1 and 2 for both die-hard and prospective fans alike.

We got to work, recapping everything from the relationships between characters to the plot-lines to the dragons and their riders. The 6 concepts we ideated and produced were posted across 16 regional HBO & HBO Max accounts, from the UK to Brazil to @HBOMax.

A pink circle with the number 6 and the word 'concepts' underneath.
Pink gradient background with bold black text saying '2k comments'.
A pink circular badge with black text that reads '31k shares'.
Pink gradient background with bold black text reading '237k likes'.

A very chaotic
relationship map

A relationship map for the house of the dragon series, showing characters' familial, marriage, and feud relationships with color-coded lines and symbols, along with photos of each character.
Text Post from HBO Max Twitter acknowledging an award for 'messiest family dynamics' related to #HouseoftheDragon'
A relationship map of characters from 'House of the Dragon' shows their familial and romantic connections, with lines and colors indicating offspring, full siblings, marriage, feuds, and family/married ties, featuring characters like Daemon Targaryen, Rhaenyra Targaryen, and others.
Pink arrow pointing to the right
Pink circular graphic with the text '14 regions' in black.
Pink gradient circle with bold black text reading '68k likes'.
Pink circular badge with black text reading "15k shares"
A person holding a large plastic bag filled with what appears to be groceries, with the caption 'Big old circle'.
Screenshot of a social media post with text that reads: 'Basic, intermediate and advance mess'.
Social media post with the username 'marvelloustej' and text 'Kissed' with a kissing face emoji and the word 'ok'.
A relationship map for the TV series 'House of the Dragon,' displaying character connections through offspring, full siblings, marriage, and feuds, with character images and color-coded lines indicating relationships.
Pink arrow pointing to the right

The story so far

Two 10 slide carousels that got waiting fans clued up on the story so far; told through the POV of Rhaenyra and one for Aegon

A woman dressed in regal medieval attire, wearing a red gown and ornate gold jewelry, stands in front of a throne with a stern expression, with another figure sitting on the throne in the background.
A person taking a mirror selfie inside a room
A man in medieval armor holding a young boy by the shirt in a scene from a fantasy TV show or movie, with other armored characters in the background. The scene appears to be intense or emotional.
A social media comment that says: 'The recap we all needed haha'.
A woman with long blonde hair holding a baby, standing next to a man with short gray hair. The woman wears a light-colored dress and the man wears dark medieval-style clothing. The scene appears to be from a historical or fantasy setting. There is a subtitle that reads, "You still do what’s expected of you... get married to a respectable guy and have kids with him."
A scene from a fantasy TV show or movie with two women in medieval-style dresses, one with dark hair and the other with light hair, in a historical setting. The dark-haired woman appears to be saying goodbye to the other, who is an older man with long white hair.
A screenshot of an Instagram post by raisamarsaulina with the caption 'BEST EXPLANATION'.
Text post stating, 'All seasons explained' with emojis clapping and laughing.
Graphic displaying '134k likes' with a green gradient background and a black border.
Green circular graphic displaying '10.3k shares' in bold black text.
Screenshot of a TV show scene with an older man with a beard and gray hair, wearing a dark jacket and gold chains, with the caption 'These recent tragedies have left you without an obvious heir.'
A character with dark skin, long gray dreadlocks, and regal attire sitting on a throne with a serious expression. Caption: "History does not remember blood."
Screenshot from a movie scene showing a woman with platinum blonde hair and stern expression, with an older man with a white beard and older appearance in the background. A Google search bar overlay with the query 'To whom are you sworn?' and a suggested correction 'i'm done with your games do you love me or not'.
A woman with red hair and a man with dark hair and a beard conversing, with a stone wall in the background. Subtitles say, "You know who he is, who he has somehow become."
Poster for an adoption agency called "Houses for Dragons" featuring images of dragons and eggs.
Collection of nine photos of various dragons, each labeled with their name and creator, with a caption at the bottom saying, 'These dragons have found their happy home!'
A parody magazine cover titled 'HOUSES FOR DRAGONS' featuring a creature called a 'Sheepstealer,' which resembles a large, winged, dragon-like animal. The cover includes a smaller inset image of a house with the creature lying on the roof, and a red circle with the text 'Still looking for a family.' The text below describes the Sheepstealer as shy initially but eventually cooling down, to keep away from livestock, best suited for a one-dragon home, and previously feral.

What we did:

Creative ✅ Production ✅ Copywriting ✅